Entrepreneurship for Physicists
- A practical guide to move inventions from university to market
- Davide Iannuzzi
- October 2017
DescriptionPhysicists are very smart people. Still, when it comes to move their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology-transfer process. To fill this gap, Entrepreneurship for Physicists: A practical guide to move inventions from university to market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers. After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains how most of the concepts discussed actually find application in the career of scientists in a much broader sense.
About EditorsDavide Iannuzzi (PhD, University of Pavia, Italy, 2002; MBA, TIAS Business School, 2015) is a professor in experimental physics at the Vrije Universiteit Amsterdam and the Scientific Director of the Demonstrator Lab – Amsterdam Physics Research and Innovation Laboratory, in Amsterdam. Parallel to his academic career, he has developed an in-depth knowledge of the technology-transfer process that brings scientific ideas to market, both via direct experience as an entrepreneur himself and via the support he has been offering, over the years, to numerous other startups.
Table of Contents
Paperback ISBN: 9780750328791
Ebook ISBN: 9781681746715
Publisher: Morgan & Claypool Publishers